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B. Braun to Showcase Its Ostomy Care Products at the National UOAA Conference in Philadelphia

BETHLEHEM, PA – August 2, 2019 — B. Braun Medical Inc. will showcase its line of ostomy products and hold a focus group at the 7th annual United Ostomy Association of America (UOAA) Conference from August 6-10, 2019 in Philadelphia, PA.

As part of ongoing efforts to improve patients’ quality of life, B. Braun will host a focus group led by Legacy Health Strategies, LLC* co-founder and Chief Patient Officer, former National Football League (NFL) player, Rolf Benirschke*. Benirschke was a place-kicker for the San Diego Chargers diagnosed with ulcerative colitis in his second season. Following surgery and recovery, Benirschke adjusted to life as an ostomate and returned to the NFL to complete a successful career.

Benirschke’s experience led him to become a patient advocate for ostomates. The focus group, “Journey of a Grateful Ostomate and B. Braun’s myosto™ Sample and Education Resource” will take place on August 8, 2019 at 1:00pm in Independence D room of the Philadelphia 201 Hotel.

“From his experience living with an ostomy, Rolf recognized a unique opportunity to support fellow ostomates on their own journeys. In this focus group, Rolf will share his personal experience and the lessons he’s learned,” said Jeff Straton, Vice President of OPM Chronic Care and New Business Development at B. Braun.

In addition to the focus group, attendees are invited to visit booth #403 and learn more about
B. Braun and myosto-mylife.com, a website where ostomates, caregivers, and healthcare professionals can find educational information, resources for support, and product information. The website is designed to help individuals navigate the ostomy care journey and includes daily living tips as well as patients’ stories on lifestyle and product experiences. Requests for product samples are also available through the website.

In booth #403 at UOAA, B. Braun will feature:

  • The “myosto photo booth” where attendees are welcomed to take photos and share #stomastories
  • Flexima® 3S ostomy products, which include a two-piece mechanical coupling system offering flat and convex base plates as well as closed, Roll'Up (drainable), urostomy and high output pouches. The B. Braun High Output System will also be featured.

About B. Braun

B. Braun Medical Inc., a leader in infusion therapy and pain management, develops, manufactures, and markets innovative medical products and services to the healthcare industry. Other key product areas include nutrition, pharmacy admixture, ostomy and wound care, and dialysis. The company is committed to eliminating preventable treatment errors and enhancing patient, clinician and environmental safety. B. Braun Medical is headquartered in Bethlehem, Pa., and is part of the B. Braun Group of Companies in the U.S., which includes B. Braun Interventional Systems, Aesculap® and CAPS®.

Globally, the B. Braun Group of Companies employs more than 61,000 employees in 64 countries. Guided by its Sharing Expertise® philosophy, B. Braun continuously exchanges knowledge with customers, partners and clinicians to address the critical issues of improving care and lowering costs. To learn more about B. Braun Medical, explore our website.


*Legacy Health Strategies is a third party service provider contracted by B. Braun Medical Inc. Rolf Benirschke has an ownership interest in Legacy Health Strategies. myosto™ is a trademark of B. Braun Medical Inc.